eva lotta lam

Eva-Lotta Lamm

Independent UX and Information Designer

Visual Literacy & Visual Fluency

We are visual creatures by nature.

We start to look at the world around us and making sense of what we see before we start to speak. We consume hundreds of images everyday: photographs, infographics, diagrams, maps, icons, emoticons. We are pretty much experts when it comes to understanding information presented in a visual way.

But when it comes to expressing ourselves visually, we are often not as well versed. We might pick some emoticons to add a personal touch to messages or share a photo, but we still too rarely (or never) use the full potential of visual expression to make our important ideas and thoughts heard and understood.

We talk at length but we don’t get up often enough to sketch out our ideas on a whiteboard in front of our colleagues. We write a lot, but we don’t use the power of visual structure and spatial arrangement enough to give our words an extra layer of meaning and make them quicker and easier to scan.

In her talk, Eva-Lotta will show why Visual Literacy and Visual Fluency matter and how images, visual structure and spatial arrangement can complement words in a powerful way. She will talk about her experience using pen and paper (or marker and whiteboard) to explain complex problems and share the insights she gained in the process.

Om Eva-Lotta Lamm

Eva-Lotta Lamm is a User Experience Designer, illustrator and visual thinker. She grew up in Germany, worked in Paris and London for a few years before packing up her backpack and gotravelling the world for 14 months. She has over 12 years of experience working on digital products as an in-house designer for Google, Skype, and Yahoo! as well as freelancing and consulting for various agencies and her own clients. After being a (semi-)nomad for 2 years, she is now based in Berlin.

Besides her UX work, she has been taking sketchnotes at hundreds of talks and conferences and has self-published her notes in several books ( During her world trip, she documented her experience as daily sketchnotes in her travel diary (

Eva-Lotta also is a sought after expert and teacher in the area of sketching, sketchnoting and visual thinking. She is regularly speaking at international design conferences and has been teaching sketching workshops at conferences and for companies for over 5 years. She is currently writing a book on sketching interfaces, based on one of her workshop formats.

Eva-Lotta is the illustrator of Content Everywhere by Sara Wachter-Boettcher and The User’s Journey by Donna Lichaw, both published by Rosenfeld Media.

In her personal sketching practice, she is exploring the area of Visual Improvisation, where she is looking at the parallels between sketching and improvisation and experiments with how the principles from her regular theatre improvisation practice can be used to inspire visual work.