Broken Window Theory, and why nailing the details matter

Lee Frost fra Blank

In this discussion, we explore the importance of aesthetics in UX design.

From Vitruvius’s principles to Don Norman, we examine how research highlights that visually appealing designs can evoke positive emotions, reduce cognitive load, and boost user-trust. Drawing from the Broken Window Theory from the 1980s, we show how the effects of taking pride in the details can produce a positive effect.

Om Lee

Experienced and award-winning designer with over 15 years of experience, currently working as fagleder for design at Blank. With a track record focusing on deep understanding of driving UX strategy, and embedding user-focused design practices throughout the product development process.

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